Balenciaga Spring
BALENCIAGA'S “CLONES” COLLECTION IS THE PERFECT RESPONSE TO THE “GUCCIAGA” HACK Balenciaga's Spring 2022 ready-to-wear presentation, titled “ Clones ” considers how our sense of reality is mediated through an increasingly filtered — perfected, polished, conformed, and photoshopped — lens. To drive the message home, Balenciaga tapped artist Eliza Douglas (who you might recognize from most of their recent shows, as well as Burberry's chaotic SS21 presentation) to model all 44 looks for women and men. See for yourself below. In the video directed by Quentin Deronzier, Douglas appears as a series of digital clones, some of which are deepfakes, or models with the artist's photogrammetry-captured and CG-scanned face digitally grafted on. It's both a critique of fashion’s “hero” item-trend fixation and a perfect rejoinder to Gucci's recent Balenciaga-hacked "ARIA" collection. The “Gucciaga” collection mixed the codes of both houses. As Alessandro Michele expl...